Just as I predicted, fans of Mitt Romney took one look at President Barack Obama’s Late Night with Jimmy Fallon appearance and quickly cobbled together an ad that blasts Obama as “the biggest celebrity in the world” and asks, “After four years with a celebrity President, is your life any better?”
The ad includes snippets from the President slow-jamming the news, plus Obama singing Al Green music, dancing with Ellen DeGeneres, and does a wild leap to the President’s remark about Kanye West post-Taylor Swift (“He’s a jackass”).
The Kanye moment in the ad — produced by the GOP Super PAC American Crossroads, whose number includes Karl Rove — seems oddly gratuitous, since Obama wasn’t associating himself with that particular celebrity, he was criticizing West.
On the other side of the aisle, pop culture arose from the Democrats earlier this week, when David Axelrod, Obama senior campaign strategist, appearing on CBS This Morning, said of Mitt Romney, “He must watch Mad Men and think it’s the evening news … [he's] oblivious to the experiences of everyday people.”
The sarcasm was intended to taint Romney as a decades-out-of-touch, pre-feminist fogey, but I think that comparison could backfire: Can you think of a better, more desirable comparison even the Republicans themselves could make about Romney than to associate him with Jon Hamm’s on-the-surface “cool” Don Draper?
What do you think of the new Obama attack ad?
For more: Jimmy Fallon: Obama slow jams the news