Watch Letterman and Leno declare a grumpy truce during The Super Bowl!

If you thought you’d had a few too many beers seeing Jay Leno, Oprah Winfrey, and David Letterman all sharing a sofa during a Super Bowl commercial, don’t worry. It really happened:

The spot, a commercial for The Late Show, is the biggest TV ad shocker of the Super Bowl, surpassing Tim Tebow with ease.

Letterman and Leno snipe at each other with mock-annoyance, with Dave mimicking Leno’s high-pitched voice. Oprah tries to calm the boys.

Now this is damage control for Leno: Agreeing to appear in a CBS Late Show ad while he’s still finishing out his NBC 10 p.m. show is the coolest thing Jay has done in… ages.

If it also makes Dave the publicity victor — after all, it is a commercial for his show, not the Leno Tonight Show — you have to hand it to Jay for playing along, probably as a slap at the way NBC handled the whole Tonight Show mess.

Now you’ve seen it: What do you think?

For more: Jay Leno-David Letterman-Oprah Winfrey Super Bowl ad was Dave’s idea, says CBS

Comments (202 total) Add your comment
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  • Robert

    LOL that is beyond awesome.

    • Colleen

      Didn’t they do something like this before? I can’t put my finger on it, but I’ve got this weird deja vu.

    • Don

      It was cute, I’ll give them that. Kinda wish Conan could have been in it, but I guess he’s not legally allowed at this point? Not sure. I don’t know, still doesn’t make me want to watch Jay. But the boys were cute in it.

      • cutesinglesinthecity

        DAve is number one!

    • Marc

      Tell me you wouldn’t have wanted to be a fly on the wall of that set. Awesome!

    • Buddy

      Leno doing anything with Dave’s permission is the coolest- for Dave. A real coup. Leno is still a tool.

  • Laura

    It’s the funniest thing I’ve seen Leno do. Ever.

    • Tim

      This is going to sound snippy, but it was funny because I’m sure it was written by other people. And why wouldn’t Jay agree to do it? It can only help him.

      • Alexis

        s7 gan….gk semua orang dapat d prycaea, bahkan orang yg kt kita dapat kita prycaea malah jadi backstabber..pasti/mungkin ampir kita smua pernah ngalamin..

    • Isaac

      It was probably written by Letterman. hahaha

      • M.R. in L.A.

        It was 100% Letterman’s idea by all accounts.

    • Honi

      TV also learning new tikcrs: NBC Universal’s Winter Olympic Games website (NBCOlympics.com) is attracting 55 per cent more visitors than it did in 2002, according to research from Nielsen/Net Ratings. During the week ending 12 February, the NBC site attracted some 2.3 million unique visitors and has so far attracted more than 167 million total visitors. Comparatively, the official Torino 2006′ website attracted 748,000 visitors during the week ending 12 February. … According to Jon Gibs of Nielsen/Net Ratings, the NBC site has attracted more visitors by providing a more interactive viewing experience, including more on-demand video content than in previous years. Study after study suggests that the prime demographic, 18- to 34-year-olds especially men spend more time online than any other group. Doesn’t it make sense that they’d move from their spreadsheet window to their Internet browser and check out Olympic results during the course of their workday? Or they might have watched some streaming video on their cell phone? Or listened to Bob Costas’ daily podcast through iTunes? So why in Kwan’s name would they tune into even three minutes of NBC’s 418 scheduled hours of Olympic coverage when they already know that Norway stomped the Americans eight hours earlier? It’s something the network has struggled with. Officials at NBC seemed resistant to embrace the Internet during the 2004 Games in Athens. But 1 1/2 years is an epoch in the world of computers. This time around, in addition to a half-dozen channels, NBC is covering the Olympics in as many ways possible. Online, they have more streaming video. They’ve also created the youth-targeted site, OffThePodium.com. On mobile phones, users can get regular updates, and also download national anthems from around the world as ringtones. To help boost Web traffic, NBC worked out a deal with Disney that resulted in an NBC-logo link to the NBC Olympics site being placed on the home page of ESPN.com, one of the top sports websites.

  • M A Weyer

    Never thought I’d say this but kudos to Jay for a great funny bit.

    • dakmart

      Kudos to Jay? You’re forgetting it was a Letterman ad — conceived, written and produced by the Late Show staff. It’s hard to see Leno or his people coming up with anything so witty and clever, although he does get props for being a good sport.

      • M A Weyer

        That’s what I meant, Leno could have just been a jerk and said no but instead he took part so good for him on that score.

      • KT

        Yes Kudos for Jay. @Dakmart who the freak cares that this was a Letterman ad you doofus, and besides that is the point, Jay didn’t have to agree to do it, he did, it shows how classy the guy is. Unlike your guy letterman……oh hell just STFU dakmart and take your “although he does get props for being a good sport” crap and stuff it.

      • Skip182

        @KT, it doesn’t show “class” it shows damage control and a great publicity stunt. If you think thats what class is, then that’s a shame.

  • tamnk

    That was a “Whoah” moment. I love Dave!

    • Kariya

      I love Dave 10 times over… He da man!!…

  • Moraba Gum-sah

    It needed a double talk…incredible 15 seconds of TV

  • Julia

    Great commercial. Best thing I’ve seen from both Jay and Dave.

  • Barry

    It’s the least Leno could do because when Leno moves back to 11:35, he will beat Letterman in the ratings every night.

    • KT

      You are so right Barry. Letterman will be crying in his beer come March.

      • wk

        only if people like you watch him…

  • jen corozza

    Actually, it makes me sick. Does anyone in this life have any moral certitude? Why would Letterman do that? Give Leno any kind of platform? It’s such a, not even back-handed dis to Conan. It’s just so cynical, ugh.

    • ger

      drama queen

      • Heloise

        AKAIK you’ve got the aenwsr in one!

      • dianaa

        Posted on Not to upset anyone, but, I need a ruaetpble plumbing company and I don’t have a clue where to look do you have any idea this plumbing contractor? It’s address is in Hayward, 20 min from my office I can’t find reviews on them Pro Rooter Hayward, 22568 Mission Blvd Ste 517, Hayward CA 94541, (510) 984-6552

    • cpk

      WHy would Letterman do that? Both Leno and Letterman have a common enemy: NBC. This was Jay and Dave taking a shot at NBC in front of othe largest TV audience of the year with Jay toeing the line of breaching his contract knowing that NBC can’t do a thing without looking worse than they already are.

      • Max

        SmogHouseTradingCo@SuperGuitarman69 You’re insane, our tax money gets poelod together. This is about returning the tax rates back to where they were supposed to be. The tax breaks were temporary because we could not afford them So you have not proven anything The rich should be taxed more than the poor, if you’re really an economist you would know why There’s a reason EVERY developed country (other than communist) has a proportional income tax. So are you a communist?

    • Quirky

      Not everything is about Conan. Leno stole the Tonight Show from Dave long before this latest Conan issue. This ad was a symbolic attempt to bury the hatchet between the two just like Dave’s first Super Bowl Ad with Oprah was an attempt to end their feud, too.

  • Lisa

    Couldn’t believe my eyes. We replayed it again, just to make sure we saw it right. Really funny. Kudos Letterman. And Leno, total class.

    • Marly

      Total class? Puh-leeze. He’ll do anything that might help him. Nowhere to go but up at this point.

  • mary davitt

    Loved the ad.

  • Shannon

    Very funny!

  • amanda

    oh man,that was awesome & only made better by the fact that jay is wearing one of those infamous denim shirts of his

  • Dw Dunphy

    Probably the last brilliant thing you’ll see out of CBS for the rest of the month. Hats off to both Leno and Letterman for doing something cool with the previously lurid battle campaigns.

  • Natalie

    THIS is the kind of damage control Jay needs to be doing…not a bunch of backhanded comments on Oprah. And, man, how awesome is David Letterman to do this… even after those nasty infidelity jokes that Jay did recently.

    • Merle Balke

      Nothing compared to the vicious, ugly stuff Letterman was doing to Leno.

      • KT

        So right Merle, but of course those idiot fans of Letterman forget this.

    • Susan

      illustriouschin on April 14, 2011 I have Dish Network and I am not able to view any HD enctont because my standard definition Dish DVR is not even capable of displaying it. I would have to upgrade the box for how ever much money, plus however much per month for the HD channels.

    • Leonel

      Posted on Your weblog is fine. I just want to touch upon the desgin. Its too loud. Its doing manner an excessive amount of and it takes away from what youve bought to say which I think is basically important. I dont know in case you didnt suppose that your words might hold everyones attention, however you had been wrong. Anyway, in my language, there are not much good supply like this.

  • Joe

    Now you see there are no real feuds, just what they want you to believe!

    • Al

      Dave is great but Conan is funnier than both Jay and Dave combined. Conan is off the wall funny while Dave is goofy and a great interviewer. Jay will be done with the Tonight Show in about 2-3 years. Kill ‘em Coco!

      • KT

        Yeah he is SO funny his ratings for The Tonight Show really showed that! NOT! If all of you so called fans of CoCo would have just WATCHED Conan on The Tonight Show he would still be there…….stop your whinning and get over it!!!!

      • LOL

        KT, have another donut. Or better yet, lose some weight.

      • Ian

        Sorry, KT, I was too busy doing other things to watch Conan the traditional way. I watched on DVR and online (which aren’t counted in the ratings), while Leno’s fans were counted as viewers while they dozed off during the monologue. Ratings would also show that According to Jim was funnier than Arrested Development, if we were to actually believe the ratings were a reliable guage for humor. HINT: They’re not. Lots of incredibly funny things will go over the heads of vast numbers of TV viewers. Some people need their shows dumbed down to the levels of American Idol, Jersey Shore, Leno, and countless hit sitcoms that are complete devoid of actual comedy. I’m not one of them so a few shows I liked have suffered from not being able to engage dumb people.

      • Pakaya

        No way.. Dave’s the funniest.. Connan is next.. Leno just sucks… Too late to fix Leno’s rep

    • Kariya

      Speak for yourself. Dave hates Leno… and so do I..

      • The Rai

        as obelix once said: “you americans are crazy”

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