Nov 9 2009 09:23 AM ET

'Mad Men': Was this a great season?

Categories: News, Television

Mad-Men_dl

Why are there going to be rave reviews of the season finale of Mad Men festooning the internet today? Because MM creator Matthew Weiner gave his fans what they’ve been dying for all season, even if they strenuously denied wanting it — that is, liveliness, jokes, action, and even the suggestion of a few plot-line resolutions. SPOILER ALERT IF YOU HAVEN’T SEEN LAST NIGHT’S MAD MEN SEASON FINALE.

Yes, the marriage of Don and Betty took a turn toward dissolution. Yes, the children clung to the parent who occasionally shows them some semblance of affection. (That would be Don; I know it’s sometimes hard to tell with the Drapers.)

But after all the agonizingly calibrated anguish that began this season with Sal’s love-that-dares-not-speak-its-name-in-1963 hotel scene, and continued on through Betty’s zombie-like attraction to a man who’s more like a safe father-figure than the safe father-figure she started being snippy with when her real father died, Mad Men finally had to get a little madcap in its season finale to keep us primed for its next batch of new episodes.

The season-ender was directed by Weiner, and it turned out to be an extremely well-choreographed, wacky 1960s sitcom about starting an ad agency, with scenes of slamming-door farce set in the hotel room where the firm of Sterling Cooper Draper Pryce is taking shape. Instead of going the screw-the-viewers route his old boss David Sopranos Chase regularly travelled, Weiner brought back fan-faves, foremost among them Joan. (You know Sal cannot be far behind.)

You’ll read Karen Valby’s full-length TV Watch for all the details. I’ll limit myself to a couple of quick observations and take a broader look at the season.

• The “Connie” Hilton subplot fizzled out rather miserably, the real-life-based character dispatched early on breaking the news of Sterling Cooper’s sale to Don. Don did what we knew he would: Make the speeches he wanted to make to his own dad but was never able to, condemning the old man (Hilton, that is) for coming on like a father-figure but never showing Don real love; asserting his Donnish maturity and independence.

• Speaking of Don’s own father, we had to sit through a few flashbacks that, like nearly all MM flashbacks this season, looked and sounded like drafts of an unproduced Eugene O’Neill play. Young Don’s life was portrayed as a hillbilly caricature complete with a corked jug o’ moonshine. (Weiner seems to have gleaned his knowledge of lower-class rural life from old collections of Li’l Abner comic strips; it’s too bad he never lets Don’s subconscious stray enough to portray Betty as Daisy Mae… ) When the horse reared in the stable and knocked Dad unconscious, Weiner has by now programmed me to select the appropriate time-period song lyric. In this case, I heard Dean Martin singing, “Ain’t that a kick in the head… “

Taken as a whole, the third season of Mad Men was one long day’s journey into night — that is, an extended, tragic meditation on the importance and fragility of mentorship (Roger’s of Don; Don’s of Peggy; Bert Cooper’s of the upper-tier ad-agency execs; Henry Francis’s of Betty) and identity politics (Don’s secret one; Sal’s furtive one; Pete’s and Peggy’s evolving ones; Betty’s despairing one; and, most broadly, the way in which the country’s identity was altered by the JFK assassination).

But the fact that I’m laying this out so schematically is also what’s fundamentally unsatisfying about Mad Men: It’s constructed like a college course in psychological symbolism or literary analysis. Every character, every space they occupy (office; bedroom; restaurant), every prop is chosen not to simply be, but to represent something. That’s one reason why my colleagues in criticism love to write about it: The show is so much fun to deconstruct.

The most adventurous image in Mad Men this season wasn’t a person but a painting: That Rothko abstract that loomed behind so many meetings in Bert Cooper’s office. (Early in the season, Cooper had been most proud of the Asian erotica he’d had mounted on his wall; last night, it was the Rothko, being moved out of the agency by moving-men, that provoked his concerned cry, “Did you wash your hands?”) Unlike the characters, Mark Rothko’s soft-cornered quadrants of color, painted under the influence of Nietzsche, represent freedom and struggle as triumphant endeavors.

This is why my favorite characters from this season were Roger Sterling and Pete Campbell. Roger always provided much-needed humor in the most dour scenes, as well as the most realistic world-view: Unlike Don, he knows who he is, and has reached an age where he goes after what he wants (a younger wife; more power at work), no matter how foolish he may end up seeming. And Pete is a brainy ferret. Behind his pudding face lies a coiled-snake brain teeming with thoughts of ambition, fear, lust, and always-bubbling rage. Here’s hoping that the new firm of Sterling Cooper Draper Pryce (with the addition of “Campbell” in the company title a new goal for him) will find fresh ways to stoke the energy of Pete and all his colleagues next season.

As I said: Be sure to read Karen Valby’s complete Mad Men TV Watch.

Was this a great season of Mad Men for you?

(And you can follow me on Twitter.)

Comments (1-30) of 182 Add your comment

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  • TVWatcher

    I didn’t like this season — until last night’s finale episode!! Best episode of the entire series.

    • Jane

      Aww come on. Yeah it was a really slow season, but what about Guy’s foot being cut off. That was another fun episode. As for the rest of SC, I’m kinda glad they got left behind. Paul was absolutely useless, Cosgrove will thrive in a place like McCann Erickson, and Curt and Schmitty, I don’t even know what they do. Good riddance to the fat. Here’s to a leaner, meaner SCDP!

  • wysiwyg

    It was a b-o-r-i-n-g season. I love the office storylines – keep them! The home life story lines were borderline soap opera. *yawn*

    • topazbean

      I want to disagree but…I just don’t. There are moments of interest in the home scenes, mainly when Betty’s Dad or Carla was around, but by and large it’s all a little relentlessly glum.

      • Boo-urns

        Agree. I hope they write Betty Draper off the show. Such an uninteresting character, such a terrible actor. Ditto with Henry Francis.

  • Topanga

    What a fantastic show to end the season with. It was so great to see Joan back in action again!!

    • the future

      can’t wait for Joan to “burn her bra”

  • lmb

    Last night’s episode was the best yet. I think Don is going to be so much happier without Betty and Betty, well, Betty will be Betty. I honestly think that is impossible to make her happy. She will be making Henry miserable next season. I almost feel sorry for him. I cannot wait to see who will return in the new agency. How long will it be before Pete’s wife finds out about the baby Peggy had? I love the way those two keep getting thrown together. I cannot wait until next season.

  • jfms777

    I don’t think this was a great season for Mad Men. Clearly the
    weakest of the 3 seasons. In fact, this very good episode could act as a series finale. If the show did not return next summer, I would not be devastated.

    • Dennis

      ITA. I doubt I’ll be back next season. All the soap opera crap was so boring. This episode was great because it focused on the office, for the most part.

      • Mad Man-iac

        It’s already been announced that Season Four will begin next summer

  • Cassie

    Yes. Yes it was. I was so happy to see Peggy stand up for herself. She’s my favorite character of this season as well as Betty. January Jones deserves an Emmy nod, her character was anything but cliche. Can’t wait for the next season.

  • Bobby’s Robot

    Great as it’s ever been? Maybe not, but great nonetheless.

  • Minton McKarkquey

    The show has lost its edge – it got slow and too focused on domestic issues, losing the zing it had in the first couple of seasons. Zzzz…

  • max

    Season not so great. Finale great.

  • Lisa S

    I thought it was a great end to a great season, and so much all season lead up to what happened in the finale. It puts Don at a great crosswroads at his life, which this season has been leading up to (no, the Hilton plotline didn’t fizzle; it actually was the catalyst for everything that happened and will happen), and Peggy and Pete finally get the wooing from Don they’ve always craved. Is Betty truly in love with Henry, or is she just using him to ease her way to independence? And the discrete Mrs. Harris comes in and shows the men how it’s done. Marvelous!

  • UncleWalty

    good season. Though I admit that I effin’ HATED the schoolteacher storylines; a boring actress on a dead-end plot. Don’s relationship with his co-workers is infinitely more interesting than his relationships with Betty and/or his squeeze of the week.

  • Dduellman

    Love Mad Men, during all it’s ups and downs. My favorite show on TV.

  • frostysnowman

    The season 2 finale left me gasping with my mouth hanging open. The season 3 finale left me smiling with a pounding heart. It was a great way to end, considering some of the tedium we had to go through to get to last night.

  • TNE

    This season was inconsistent. The first third was painfully s-l-o-w. The middle had some fleeting moments of greatness (the tractor, for instance). The last 3-4 episodes really packed a punch and rewarded the viewers for their loyalty. But I do agree with the others. Too much focus on Don’s domestic life, not enough on SC and the rest of the supporting cast. Hopefully last night’s season finale was the set up for Season 4’s return to the MM we know and love.

    • Andrew

      I thought this season was really good, not as good as season one but better or as good as S2. It was a little slow at the beginging, but hey thats the show. Towards the middle it started getting really good, especially the last few episodes. I didn’t mind the focus on Don’s home life, except for the teacher story line I didn’t care for that. But when him and Betty were going at it, I loved it. This finale was great and it really sets up S4 well.

  • Alger Hiss

    Really Tucker? This was a 60s sitcom, if a family torn apart by divorce is your idea of a That Girl episode. I loved the way they juxtaposed the hopefulness of starting a new agency with the rality of a failed marriage. Jon Hamm balanced that brilliantly. Season three couldn’t compete with season one, but I’d rate it far above season two overall.

  • RustyT

    The season as a whole was not the best — it meandered a bit (Ducky? the schoolteacher?) and was sometimes needlessly static and dour — though sprinkled with some spectacular moments, but the finale was a really Grade-A barnburner, right up there with the great “Meditations” finale. The finale alone pulls the Season up from a high B to an A-.

  • Lyn

    Understand that all the angst and symbolism doesn’t do it for everyone. But “Mad Men” is one of the few series that actually seems deserving of a recap and all the analyses that follow. (Who, I wonder, would ever want to watch an episode of “Desperate Housewives” a second time???) I do agree w/ you that the flashbacks — which I saw as less “hillbilly” and more “Okie from Muskogee” — were a bit much.

  • RK

    13 episodes is just too short.

  • CH

    Usually Ken Tucker’s reviews are pretty fair and balanced, but this is another in a string of reviews that seems created to spark debate and controversy. Sure, that makes for interesting comment threads, but I don’t think it’s fair to wonder if every show under the sun is “losing its edge” or “fading” just because EW.com needs more comment content. I’ll agree this season was slower than others and that the focus on Don’s domestic “un-bliss” was a bit much, but the overall effect of the season was crisp and classy, just like the show. I really enjoyed it and look forward to season 4. Let’s not nitpick just for the sake of creating something to scratch at.

    • the future

      great storyline start to season 4-Betty and henry’s plane goes down…get ride of those two..sorry new baby ….just wish Duck was on it too…

  • Justin

    Season 3 was a slow start for me, but still intriguing. After the episode “Wee Small Hours” I really started to get into it. Superb ending, flawless..sometimes reading too much into every little thing can diminish the enjoyment..like watching ‘The Sopranos’ just let it all sweep you away.

  • Vetinari

    Season 3 was much more interesting than season 1 and 2. Less detached, more emotion, less wasted dead air waiting for something to happen.

  • MadWoman

    Betty will find some true attention, love and affection, but I’m not sold on the fact that she and Harry really love each other. She’s going from one man to another. He is coo-coo! He wanted her when she was pregnant, and is going around telling his grown daughter about his affair with a married woman (and telling her name)!!! Matt Weiner could’ve kept him and Ms. Farrell.

    • the future

      nope she will be a suicide…

      • sarah

        Who could blame her? Her husbands slept with half the east coast and some of the west. She’s supressed and repressed by society and her husband…remember when she wore the bikini for him and he growled at her to take it off, she looked ‘easy’? She’s a bright college educated woman forced to stay home, because tha’t what society dictated she should do. She lost her Mom and Dad within a few years and then finds out her husband is an identity theif, deserter from the army and criminal. Wow, that’s alot of stuff the writer’s heaped on the poor woman.

    • lol

      For what it’s worth, she deserved to find that all out, in fact, she was a boring uptight wife with such rude things to say since the start…And what’s the excuse with her saying that perhaps civil rights shouldn’t happen at that point? That was really rude and selfish and you could tell that hurt Carla’s feelings… Plus all she ever cared about is herself the entire series. Don may do a lot of bad things behind her back, but she’s just an ugly person throughout it all, which is why he cheats on her for free spirited and independent women all the time. Look at the pattern of all the women he slept with and what they all had in common and their similarities to him. He stayed with Betty because that’s the kind of wife you show off, as he has said he needed her for, because she comes from a family with money and is a somewhat smart elegant beauty, she’s like a TV sitcom wife of those times compared to the women he’s into who are more realistic…

      Her husband cheats on her, because it’s hard to love someone like her character that always cares about her self all the time and talks to her kids the way she does. He didn’t marry a smart college woman, he married a blonde bombshell model that you show off to people..

      Honestly Don has so many faults, but he’s generous compared to Betty. She is a very vile person in a subtle way, it honestly felt from the start that he stayed with her because of the kids and because she makes him look good.

  • Ronnie

    The first season may have focused on the office politics, but this season kinda set the stage for the cultural changes that happened after JFK. Divorce, Vietnam, and women’s movement are all on the horizon…how do these and other future events affect the agency and the advertising business? I think this season was a good, sometimes uneven blend of office and home politics…still one of the best ensemble dramas on TV these days!

  • Kevin

    I thought it was a great season. We saw a man get his foot cut off with a John Deere, Don attempt Jai Alai, Roger as Al Jolson, and Pete and Trudy dancing the most ridiculous dance ever. What more can you ask for?

    • SB

      Thanks for making a positive comment. People just love to rip things apart.

  • Jenn

    This season was about the characters breaking apart and turning on each other. Although in the end, they realized that they needed each other. Except, of course, for Betty and Don. Great finale.

  • p-dawg

    Brilliant. Best show on Tv.

  • stephanie

    I personally don’t understand people who complain that Mad Men is boring because every week I’m completely engrossed but this show. I’ll take interesting plot, character and fashions over crap like Two and a half men anyday. I thought it was an excellent season.

    • Hayley

      I agree. I mean, its always been a “quiet show” in nature, its not an action film! The first 15 minutes of last night’s show was just them figuring out what to do with the company, and I thought it was really interesting.

    • Chris Shifty

      Agree with you 100%.

    • TRWest

      Some might consider it boring because it is intelligent TV. One has to sit and watch and listen and absorb and THINK to watch Mad Men.

  • Leslie

    This season was exceptional. Not quite as good as season 1 but FAR ABOVE season 2.

    Absolutely loved last night’s finale!

  • Lloyd

    I agree that the office storylines are much better than the domestics. And the season as a whole was too focused on Don at the expense of Joan and Peggy. But it’s still one of the best shows on TV, even when not at its peak.

  • Mike

    Wow, I couldn’t disagree more. I thought this was the best season yet.

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