Jun 6 2009 12:55 PM ET

Bing TV ad: When was 'The Breakfast Club' released? Really? AN UPDATE

You’ve heard of Microsoft’s new search engine — ’scuse me, “decision engine” — called Bing? Maybe you’ve seen this cute TV ad? Watch and listen for the Breakfast Club reference:

Um, just one thing: The Breakfast Club was released in 1985, not 1986. Uh-oh: my decision engine (it’s what I call my brain) tells me Bing needs a fact-checker…

UPDATE: After posting this, I noticed a few internet scribblings saying Microsoft might re-edit the ad with the correct Breakfast Club date, and sure enough, last night during Pushing Daisies, the commercial above aired with the woman now saying “1985.” 

Ah-hah! Not to be churlish to those comment-leavers below who said I didn’t get the point of the ad and that the error was intentional, but — well, let’s just be charitable to all and say that we should assume Microsoft figured, if the ad was confusing, better to put in the correct release-date. 

Comments (1-15) of 25 Add your comment

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  • Kathy B.

    Insert Microsoft joke here.

  • Roger

    This commercial gives me panic attacks when I see it.

  • June

    Bing is hilariously awful. I typed a completely benign term and it came back to me with “why porn is bad” results. http://tinyurl.com/whypornisbad

  • EW.Com Fail

    Errr the point of the commercial appears to be that OTHER search engines get it wrong. That’s not advertising “Bing”. All the actors are randomly spewing out responses to something someone says.
    The tag line at the end makes that clear “What has search overload done for us? Find the cure at Bing.com”
    FAIL EW.COM, FAIL.

  • June

    Bing is pretty awful. I typed in a completely benign term and it came back with “smart results” including why porn is bad.
    http://tinyurl.com/whypornisbad

  • Andrew

    Wow. Ken. You’re dumb. Hey Ken’s boss. I hope you don’t pay this guy much.

  • Chappel

    Maybe the character in the ad saw the movie in Honk Kong or Japan. It was released in 1996 there.

  • Chappel

    Oops. 1986.

  • Emma

    I kinda like Bing.

  • pai

    I’d like to take this moment to request that someone get on network TV or whoever does such things to recut The Breakfast Club. There are words taken out that are just fine nowadays and it’s pretty unbearable to watch the old cut for no good reason. Champion a new cut, EW!

  • Tim

    My computer just finally did an end around me and upgraded me to IE8 (against my wishes), and I’m currently so POed at Microsoft, I now refuse to use ther other products. IE8 currently REFUSES to allow me to choose Google as my default search engine, REFUSES to let me delete LiveSe_rch from the list, and REFUSES to play any videos in Apple formats (despite having extensive codecs installed). Worse, your can’t REMOVE it and go back to IE7. Bing can bite me.

    • Atrad

      looks like you’ve taken the 1st step and realized M$ hates you to have choice and freedom. You’ve also taken the 2nd step and gotten mad… now step 3 is to get M$ out of your life…

  • Jessica Alba

    Want some real “Bing”? Check out the naked shower guy at YouTube.com/BingDotcom
    Just hangin in Malibu …

  • charley

    just saw this commercial on tv and the lady said 1985 so they must have corrected it.

  • jim

    the incorrect date could be part of the “information overload” point.

  • To Andrew:

    Who is the dumb one again? lmao

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